Photo through e.l.f.
We’ve seen our fair proportion of bizarre model collabs previously, however that is really one we didn’t see coming.
On Thursday, Chipotle and e.l.f. Cosmetics introduced that they had been teaming up for a collaboration.
Both makeup-lovers and Chipotle-lovers can have enjoyable with the team-up. According to the press launch, e.l.f will probably be promoting Chipotle-themed make-up and Chipotle will probably be promoting makeup-themed meals. Confused? Keep studying.
On March ninth, e.l.f. cosmetics is launching their e.l.f. x Chipotle make-up assortment, a vary of merchandise that features a Chipotle-themed eyeshadow palette, a tinted lip-gloss, an avocado-shaped magnificence sponge, and a make-up bag that appears precisely like Chipotle’s well-known to-go luggage.
Photo through e.l.f. CosmeticsThe eyeshadow palette is made up of 12 shades, every of that are named after one in all Chipotle’s signature elements. For instance, the leaf-green shade known as “Lettuce”, the buttery gold shade known as “Corn Salsa”…you get the image. The “Make It Hot” lip gloss is a sheer, hot-pink shade that’s formulated with Vitamin E and coconut oil.
And as an added bonus, whenever you buy the Chipotle eyeshadow palette, you’ll be emailed a voucher without spending a dime Chipotle chips and guac.
But make-up isn’t the one side of the promotion. Chipotle, too, will probably be providing a limited-time possibility. The fast-casual restaurant will probably be promoting an entrée referred to as “Eyes. Chips. Face. Bowl.” And in honor of e.l.f. Cosmetics’ vegan and cruelty free merchandise, the menu merchandise will probably be vegan.
The bowl will encompass white rice, pinto beans, scorching salsa, corn salsa, guac, lettuce, and a facet of chips. But it gained’t be out there without end! You’ll solely be capable to discover it within the “Featured” part of Chipotle’s web site or app from March 10 by means of March 17.
If you’re shocked by this collab, you’re not the one one. After all, “Mexican meals” isn’t the very first thing that involves thoughts whenever you consider make-up.
But e.l.f. and Chipotle appear to assume that they’re a match made in heaven. After all, that is the second time the 2 fashionable manufacturers have joined forces.
“We’re all the time on the lookout for alternatives to guide tradition and make genuine connections with Gen-Z alongside manufacturers that share related values,” stated Chipotle’s VP of digital advertising, Tressie Lieberman.
sure, sure it’s 🥑— elfcosmetics (@elfcosmetics) March 4, 2021
And e.l.f.’s CMO was equally effusive. “There is nothing tastier or prettier than the mixture of burritos and make-up!” stated Kory Marchisotto, in a assertion. “We have lengthy admired Chipotle and we’re thrilled to come back collectively to do issues that neither one in all us have carried out earlier than. We share the identical renegade spirit and are each dedicated to bringing the most effective elements to our shoppers at extraordinary costs.”
e.l.f.s Chipotle assortment launches on March ninth, and the road’s costs vary from $8 to $18. Get notified on the launch by going over to e.l.f.’s web site. Head to Chipotle’s app or web site after March tenth to order their unique “Eyes. Chips. Face. Bowl.” entrée.
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