The WWD Beauty Inc Top 100 ranks the world’s largest magnificence producers. Firms are organized by their magnificence gross sales for the 2020 calendar 12 months. For these corporations whose fiscal 12 months didn’t run from Jan. 1 to Dec. 31, 2020, estimates have been calculated. All gross sales figures have been both obtained from the businesses or generated with the assistance of business sources, indicated by (EST.) within the rating.
For this checklist, “magnificence” contains perfume, make-up, skincare, physique care, solar care, hair care, deodorant, plus cellulite and shaving merchandise. It doesn’t keep in mind bar soaps, razors, toothpastes, meals and weight loss program meals, medicines, nutritional vitamins or detergents. The revenues solely embrace gross sales of magnificence merchandise every agency manufactures and don’t embrace enterprise from private-label traces or merchandise distributed for different corporations. Information in the primary manufacturers part displays every firm’s holdings in 2020.
Year-on-year share modifications are in reported phrases, not on a like-for-like or constant-currency foundation. Non-U.S.-based companies’ gross sales are transformed into {dollars}, based on the 2020 common yearly trade charge.*
*CURRENCY CONVERSIONS: Sales figures in non-U.S. currencies have been transformed to the greenback utilizing the next 2020 common trade charges from Oanda.com: €1=$1.141417; ¥1=$0.009369; £1=$1.283361; 1 KRW=$0.000848; 1 ruble=$0.013894; R1=$0.195787; CNY1=$0.144955; 1 rupee=$0.013508; SFR1=$1.066131; HK1=$0.128924; C1=$0.746203.
1. L’Oréal, Clichy, France.
2020 Beauty Sales: $31.95 billion, €27.99 billion-6.3% VS. 2019
Main Brands: Consumer Products: L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Stylenanda, Essie, Dark & Lovely, Mixa, Magic. L’Oréal Luxe: Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Biotherm, Urban Decay, Shu Uemura, It Cosmetics, Helena Rubinstein, Ralph Lauren, Viktor & Rolf, Diesel, Atelier Cologne, Valentino, Mugler, Azzaro, Prada. Professional Products: L’Oréal Professionnel, Redken, Kérastase, Matrix, Pureology. Active Cosmetics: La Roche-Posay, Vichy, SkinCeuticals, CeraVe.
2. Unilever, London, U.Ok.
2020 Beauty Sales: $22.17 billion (EST.) €19.42 billion (EST.) -3.4% VS. 2019 (EST.)
Main Brands: Beauty & Personal Care: AHC, Axe/Lynx, Clear, Dollar Shave Club, Dove, Dove Men+Care, Lifebuoy, Love Beauty and Planet, Lux, Nexxus, Pond’s, Rexona/ Sure/Degree, Schmidt’s Naturals, Shea Moisture, Simple, Skinsei, St. Ives, Suave, Sunsilk/Seda/ Sedal, TIGI, TRESemmé, Vaseline, The Right to Shower. Unilever Prestige: Dermalogica, Garancia, Hourglass, Kate Somerville, Living Proof, Murad, Ren Clean Skincare, Tatcha.
3. The Estée Lauder Cos. Inc., New York, U.S.
2020 Beauty Sales:$14.2 billion (EST.)–11% VS. 2019 (EST.)
Main Brands: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC, Kiton, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Darphin, Michael Kors, Tom Ford Beauty, Smashbox, Ermenegildo Zegna, Aerin, Tory Burch, Rodin Olio Lusso, Le Labo, Editions de Parfums Frédéric Malle, Glamglow, Kilian Paris, Becca, Too Faced, Dr Jart+, Do the Right Thing.
4. Procter & Gamble, Cincinatti, U.S.
2020 Beauty Sales:$14 billion (EST.)+0.7 VS. 2019 (EST.)
Main Brands: Aussie, Hair Food, Head & Shoulders, Herbal Essences, Pantene, Rejoice, VS, Walker & Co. (hair care). First Aid Beauty, SK-II, Snowberry (skincare). Olay (pores and skin and physique care). Old Spice (hair and physique care, deodorant). Gillette (physique care, deodorant). The Art of Shaving, Ivory, Safeguard (physique care). Native, Secret (deodorant).
5. Shiseido, Tokyo
2020 Beauty Sales:$8.39 billion (EST.)¥895 billion (EST.)-18.4% VS. 2019 (EST.)
Main Brands: Shiseido, Clé de Peau Beauté, BareMinerals, Nars, Laura Mercier, Benefique, Ipsa, Shiseido Professional, Elixir, Maquillage, Anessa, Za, Aupres, Urara, Pure & Mild, Tsubaki, Sea Breeze, Senka, Ettusais, Drunk Elephant. Fragrance: Dolce & Gabbana, Issey Miyake, Narciso Rodriguez, Zadig & Voltaire, Serge Lutens, Tory Burch.
6. L Brands, Colombus, Ohio
2020 Beauty Sales:$7.24 billion (EST.)+11.3% VS. 2019 (EST.)
MAIN BRANDS: Bath & Body Works: Signature Collection (perfume, physique care), Aromatherapy, Water, CocoShea, Bath Fizzies, Face Masks (physique care). Men’s Collection (perfume, physique care). Hand Soaps, Hand Cream (hand care). Victoria’s Secret: Victoria’s Secret Bombshell, Victoria’s Secret Bombshell Seduction, Victoria’s Secret Love, Victoria’s Secret Heavenly, Victoria’s Secret Very Sexy, Victoria’s Secret Tease, Victoria’s Secret Eau So Sexy, Victoria’s Secret Crush, Victoria’s Secret Very Sexy for Him, Victoria’s Secret Very Sexy for Him Platinum, Victoria’s Secret The Mist Collection (perfume mists and lotion), Victoria’s Secret Velvet Matte Lip Collection, Victoria’s Secret Total Shine Addict Gloss Collection, Victoria’s Secret Get Gloss Collection, Victoria’s Secret Angel Edit (make-up).
7. Natura & Co., São Paulo, Brazil
2020 Beauty Sales:$7.23 billionR36.92 billion+155.6% VS. 2019
MAIN BRANDS: Natura: Alma, Amó, Essencial, Esta Flor, Biografia, Humor, Ilía (perfume and physique care). Kaiak, Kriska, Luna, #urbano (perfume). Chronos (skincare). Tododia (skincare, deodorant). Sou (pores and skin, tub and hair care). Ekos (perfume; hair, pores and skin and physique care). Una, Faces (make-up, perfume, skincare). Aquarela (make-up). Lumina, Plant (hair care). Sève, Erva Doce (physique care). Natura Homem (males’s perfume, pores and skin and hair care). Mamãe e Bebê (mom and child physique and hair care, perfume). Naturé (youngsters’s pores and skin, physique and hair care). Fotoequilibrio (solar care). Águas (perfume). Aesop (pores and skin, physique and hair care, perfume). The Body Shop. Avon (exterior North America).
8. Beiersdorf, Hamburg, (*100*)
2020 Beauty Sales:$6.28 billion (EST.)€5.50 billion (EST.)-9.2% VS. 2019 (EST.)
Main Brands: Nivea, Eucerin, La Prairie, Labello, 8×4, Hidrofugal, Florena, Atrix, Aquaphor, Maestro, Coppertone.
9. LVMH Moët Hennessy Louis Vuitton, Paris, France
2020 Beauty Sales:$5.99 BILLION (EST.) €5.25 BILLION (EST.) -23.2% VS. 2019 (EST.)
Main Brands: Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Fendi, Acqua di Parma, Perfumes Loewe, Benefit Cosmetics, Make Up For Ever, Fresh. Maison Francis Kurkdjian (majority stake). Kendo manufacturers: Bite Beauty, KVD Vegan Beauty, Marc Jacobs Beauty, Ole Henriksen, Fenty Beauty by Rihanna. Bulgari. Louis Vuitton. Sephora.
10. Chanel Ltd., London
2020 Beauty Sales:$5.30 billion (EST.)€4.64 billion (EST.) -22% VS. 2019 (EST.)
Main Brands: Chanel No.5, Gabrielle Chanel, Allure, Allure Sensuelle, Coco, Coco Mademoiselle, Coco Noir, Chance, Chance Eau Fraîche, Chance Eau Tendre, Chance Eau Vive, No.19, Cristalle, Allure Homme, Allure Homme Sport, Allure Homme Edition Blanche, Bleu de Chanel, Pour Monsieur, Antaeus, Egoiste, Platinum Egoiste, Les Exclusifs, Les Eaux de Chanel (perfume). Sublimage, Blue Serum, Le Lift, Hydra Beauty, CC Cream, Le Blanc (skincare). Rouge Allure, Rouge Coco, Le Vernis, Inimitable, Le Volume, Dimensions, Les 4 Ombres, Ombre Première, Les Beiges, Vitalumière, Ultra Le Teint, Le Blanc, Le Teint Ultra, Sublimage, Joues Contrastes (make-up).
