Living Proof haircare announces Errol Douglas MBE as first Pro Hair Expert & Textured Hair Specialist

LONDON, April 26, 2021 /PRNewswire/ — Luxury haircare model Living Proof is proud to announce its first-ever UK model ambassador as Errol Douglas MBE. The consumer-facing partnership for 2021 sees Errol within the function of Pro Hair Expert & Textured Hair Specialist. His remit will embrace PR, social media and retailer help, plus occasion internet hosting. An edit of Living Proof retail merchandise, together with the model’s new Curl vary, will likely be obtainable to buy from the Errol Douglas salon in Belgravia, London and utilized by Errol and his stylists on their status clientele.A key focus for Douglas is to help the launch of the model’s new Curl assortment which has simply launched and caters for all hair sorts with wavy and curly textures, from a 2a free wave to a good 4c curl. Powered by the biomimetic science of the patented Healthy Curl Complex, the breakthrough Curl line provides 3x stronger and healthier-looking curls. Thanks to Douglas’s intensive work with textured and afro hair, being a three-time winner of British Hairdressing Awards Afro class, he is the proper knowledgeable to coach on and endorse Living Proof’s vary which particularly targets curly hair sorts.The vary encompasses a Curl Shampoo and Conditioner (£31 every), three conditioning stylers: Curl Enhancer for waves (£33), Curl Definer for curls (£33) and Curl Definer for coils (£37); plus, two curl boosters: Curl Defining Gel (£27) for additional definition and maintain and the Curl Moisturizing Shine Oil (£31). Available from is among the most revered hairdressers of his technology, synonymous with innovation and creativity. With an extremely adorned profession spanning over 4 many years, he has gained dozens of the world’s most coveted awards, with the spotlight being an MBE for providers to British hairdressing, demonstrating his ardour and dedication to his work. A favorite with shoppers and trade friends alike, he’s globally recognised as an final artisan inside the hairdressing trade, famend for his beautiful photographic, session and occasion work.Story continuesIn current occasions, Errol has been awarded Patron of Honour by The Fellowship for British Hairdressing, awarded internationally to solely 4 different hair stylists – Vidal Sassoon, Trevor Sorbie MBE, Xavier Wenger and Ann Herman. In 2020 he was nominated for the twenty fourth time for British Hairdresser of the Year demonstrating his ardour and consistency for his craft. As effectively as being nominated for International Hairdresser of the Year, the Errol Douglas salon in London’s Belgravia as soon as extra gained Salon of the Year – London Lifestyle Awards 2020. Perhaps the last word recognition was his MBE offered by HM The Queen in 2008, a particular second in a glittering profession.Errol Douglas MBE says: “I’m excited to associate with Living Proof and help the launch of the Curl assortment. It’s a model I’ve at all times admired with innovation and efficacy being on the core of their product improvement which has nice synergy with my very own ethos. The model will match completely in my Motscombe St salon as it caters for all hair sorts, with status cruelty-free, silicone-free formulation catering for women and men throughout all hair sorts. I’m thrilled to be working with Living Proof to assist construct their UK consciousness and launch the unimaginable Curl vary. The model is a real authority in scientific, clinically-proven hair formulations, and I stay up for educating customers on how straightforward it may be, with the correct product, to model their hair themselves at residence, with outcomes they love.”Living Proof Global CEO, Zach Rieken, feedback: “It was actually easy for us to decide on Errol as the UK’s first-ever ambassador for Living Proof. There isn’t any query he is an icon within the hair trade and his accolades and authority as a globally recognised knowledgeable in hair communicate for themselves. His values and appreciation for silicone and paraben-free formulation align with us and his intensive work with textured and afro hair is ideal to help the launch of our new Curl assortment which is our first thorough providing particularly for curly hair sorts. We stay up for working with Errol to assist educate press, influencers, and customers about our merchandise, elevating consciousness ranges of the Living Proof model within the UK. We share a perception that hair care and creation at residence must be straightforward, achievable, look improbable all whereas caring for hair. We’re delighted to welcome Errol into the Living Proof household.”Living Proof Press Office For Living Proof enquiries, product samples and imagery, or knowledgeable commentary from Errol Douglas MBE, please contact:Zoe Shaw, Communications Director: [email protected] Shannen Doherty, Communications Officer: [email protected], +44 (0)207 870 4813 Amber Porter, Communications Executive: [email protected]

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