The Armani Beauty model has named the Chinese actor and singer Jackson Yee as its new international ambassador for make-up and skincare. He joins a protracted checklist of stars of the silver display screen representing the model globally, together with Cate Blanchett, Ryan Reynolds and Zhong Chuxi.
Makeup and skincare are transferring past notions of gender. As society evolves and progresses, vogue and magnificence manufacturers have, for a number of months, been pondering the query of gender — or, extra exactly, the genderless or gender-neutral approaches that appear to be the way forward for these industries. Fashion started its transformation first, proposing extra and extra co-ed collections and, for instance, switching around the roles of historically males’s and ladies’s equipment. As a end result, Harry Styles rocks a feather boa like no-one else, and the necktie is mixing issues up as the newest womenswear must-have.
This transformation can also be underway within the magnificence world, with the following few months prone to deliver an explosion of co-ed skincare and make-up merchandise, geared toward each males and ladies. The newest signal of those altering instances comes with Armani Beauty naming Jackson Yee as its new international make-up and skincare ambassador. The Chinese actor has, actually, already been working with the luxurious label since January 2020, however just for China. He now turns into a world ambassador for these two segments.
Jackson Yee will first seem within the forthcoming marketing campaign for Neocream — a part of the Giorgio Armani Crema Nera skincare line. The marketing campaign is shot by the photographer Tom Munro and is because of land globally in May.
The 20-year-old Chinese actor has already starred in a number of films, together with “A Little Red Flower” and “Better Days,” and has featured within the TV sequence “The Longest Day in Chang’an.”
This article was first printed through ETX Daily Up.