THE WHAT? Jackson Yee has been appointed because the Global Make-up and Skincare Ambassador for Armani Beauty. THE DETAILS Yee has been the Chinese ambassador for the model since January 2020, and an Emporio Armani Global Brand Ambassador since August 2020. As a part of his new place the Chinese Actor, Singer and Dancer will seem within the marketing campaign for the launch of the model’s liquid-to-cream skincare, Neocream, which is a part of the Crema Nera line. According to a press launch, Yee is claimed to embody the Neocream values of ‘resilience, fluidity, and adaptability.THE WHY? While Neocream will not be directed particularly aimed toward males, the Asian male skincare market is claimed to be booming. Noting that Yee resonated with a youthful demographic, Véronique Gautier, Global President of Armani Beauty, instructed WWD.com, “Jackson Yee actually has a voice in China.”
