A 12 months after Glossy held its inaugural Beauty Awards to honor the class’s innovators and challengers, the trade has moved even additional away from the concept that a singular look defines magnificence. Instead, magnificence manufacturers are selecting to make use of their advertising and marketing campaigns to handle societal pressures felt by all.
With that in thoughts, this 12 months’s finalists for the second annual Glossy Beauty Awards have executed shopper engagement methods that are not solely inventive, but additionally inclusive and socially conscious. They have advocated for the acceptance and love of pure hair, promoted the concept that merchandise work greatest with self-love, and made a collective effort to achieve Gen-Z clients on-line.
For instance, cosmetics subscription service Ipsy is a finalist in a number of classes, together with Best Digital Event Series. The model held a weeklong digital celebration on its social channels that provided musical performances and community-led make-up tutorials, all whereas elevating cash for the American Nurses Foundation. The model can be nominated for Best Use of TikTookay and Best Influencer Partnership, the latter highlighted by a humorous Instagram battle between Khloé Kardashian and Item Beauty founder Addison Rae.
E.l.f Cosmetics is up for Best Use of TikTookay, as nicely, because it continues to evolve the best way it reaches shoppers via the video-sharing platform. After changing into the primary model to create authentic music for TikTookay, E.l.f. adopted the achievement by debuting the primary TikTok-native actuality present, “Eyes. Lips. Famous.” — the occasion attracted 3,000 entrants. The tech-savvy firm can be nominated for Best Multi-Platform Campaign, Best Use of an Emerging Digital Platform, Best Use of Technology (with Tinuiti) and Beauty Brand of the Year.
Dove is nominated twice for Best Digital Event Series. A 12 months after California grew to become the primary state to cross the Crown Act — a regulation prohibiting race-based hair discrimination — the skin-care model labored with the Crown Coalition to create National Crown Day on July 3, 2020. The occasion promoted a web based petition that constructed consciousness for the regulation as a big step in preventing systemic racism. Additionally, Dove labored with sister manufacturers Suave and Shea Moisture on a digital occasion that provided conversations and tutorials about pure hair, which helped assist the stylist neighborhood throughout lockdown. The model can be nominated for Best Use of Video for the Dove Self-Esteem Project sequence, produced in partnership with Lena Waithe.
On June 17, winners of this 12 months’s Glossy Beauty and Glossy Fashion Awards can be revealed through the 2021 Glossy Awards, introduced by Gorgias. Register right here to affix the announcement.
See the total record of finalists under:
Best Influencer PartnershipSoPost and DSquared2Vital ProteinsIpsy – Ultimate “Make-Off” ChallengeJohnson & Johnson, IMA and MediaMonks – #CareWithPrideSally BeautyLycored
Best Consumer CollaborationVenus Skin Biotech Co.Volition BeautyNative – Plastic Free Deodorant
Best Brand CollaborationVenus Skin TaiwanBeekman 1802 and Schitt’s CreekTheraOne – Therabody (RED)Tatcha and Animal Crossing – Tatchaland Island LaunchLaura Geller Beauty – Beauty-n-BroadwayBillion Dollar Boy and Shiseido Fragrances – Okay by Dolce&Gabbana Eau de Parfum
Best Digital Event Series Dove – National Crown DayOlive & June – Mani BootcampDove, Suave and Shea Moisture – Wash Day LiveMadison Reed and Small Girls PR – Hair Color House CelebrationIpsy – IPSY Live: Coming Together, While We’re AsideCoty Inc.’s philosophy – Self Care Cinema Nights
Best Use of SMSPeace Out SkincareAttentive and Supergoop!Attentive and Bliss
Best Use of TikTokEos Products – #AwesomeEggHuntKaja BeautyE.l.f. Cosmetics and Movers+ShakersIpsyThe Inkey ListNYX Professional Makeup – #ButterGlossPop Challenge
Best Use of InstagramHighlight Oral CareKaleidoscope Hair ProductsMyKirei by KAO – Furoshiki Face Mask CampaignStarfaceGalderma Aesthetics – Lask Call SeriesOlive & June – Mani Bootcamp
Best Use of VideoBevel – Created for KingsBeautycounter – Transparency: The Truth About MicaPaula’s Choice SkincareGlad Dance – CBD Skincare LaunchDove – Girls Room Video SeriesToo Faced – Experience the Power of Better Than Sex
Best Use of CustomizationPure Culture BeautyManiMeYves Saint Laurent Beauté – Rouge Sur MesureeSalonFunction of BeautyProse
Best Multi-Platform CampaignMaybelline New York – Brave TogetherSheaMoisture and BBDO NYE.l.f. Cosmetics and Tinuiti – Spotify AlbumTula SkincareNuFACE – Break the Ice Holiday CampaignSoPost and LaMer
Best Product, Category or Sub-Brand Launch CampaignAlo Yoga – Alo Glow SystemThe Nue Co.Blue Wheel and Bliss – Clear GeniusHum Nutrition – Private PartyAuraToo Faced – Born This Way Natural Nudes Eye Shadow Palette
Best Use of an Emerging Digital PlatformFastAF by DarkstorePerfect Corp.E.l.f. Cosmetics and Movers+ShakersJebbit and Mecca BrandsThirteen LuneCoty Inc.’s philosophy
Best E-Commerce ExperienceElemis and CorraEos Products – Donut Day MicrobatchWestman Atelier and One RockwellCharlotte Tilbury – Virtual Beauty Secrets StorePersona NutritionPaula’s Choice Skincare
Best Omnichannel ExperienceYouth To The People – Skin SessionsEver/PhysiqueThe Well+Good and BonsaiThe Well+Good ShopFunction of Beauty and TargetSephora
Best Pivot StrategyNutrafolByrdie – Byrdie Beauty LabBelif and Artisan Council – Belif in MiraclesFace Reality SkincareDermalogicaNuFace
Best Sustainability InitiativeBeautycounter – The Clean DeoTom’s of Maine – Recyclable Toothpaste TubeĀether BeaurtLoopEva NYCMyKirei by KAO – Air Bottle
Best CSR Initiative Innersense Organic Beauty – Mission In ActionTower 28 – Clean Beauty Summer SchoolFirst Aid Beauty – FAB AidEos Products – Shea BetterUnilever and Weber Shandwick – TresSemme Future Stylists FundFur
Best Use of Technology ProseYves Saint Laurent Beauté – Rouge Sur MesureE.l.f. Cosmetics and Tinuiti – AR Virtual Try-OnToo Faced – Snapchat VTOOpteBoost Lab
Most Engaged Brand CommunityGlow RecipeBravo Sierra – BattalionVolition BeautyGood Dye YoungVital ProteinsLive Tinted
Best Breakthrough StartupSusteau (previously OWA Haircare) – Moondust CollectionDreamGirlsVerishopVersedThe Inkey ListGlamnetic
Founder of the YearEnrico Frezza, Peace Out SkincareSarah Gibson Tuttle, Olive & JuneJesseca Dupart, Kaleidoscope Hair ProductsBrook Harvey-Taylor, Pacifica BeautyHolly Thaggard, Supergoop!Gregg Renfrew, Beautycounter
Beauty Brand of the YearHenry RoseNativeE.l.f. CosmeticsStarfaceSheaMoistureThe Nue Co.
