The booming $500 billion per 12 months international private care trade depends closely on the use of plastic for product packaging, one of Mother Earth’s largest adversaries. In truth, Americans use 2,500,000 plastic bottles each hour!1 Everything from shampoo and conditioner, to physique wash and different standard private care necessities are housed in pervasive, extreme plastic packaging that almost all typically can’t be recycled. Typically that plastic waste that finally ends up in our landfills and oceans can kill as many as 1 million sea creatures yearly. According to the Ellen MacArthur Foundation, there shall be extra plastic in the ocean than fish by 2050!2
Working tirelessly as the primary mainstream haircare model to create a 100% recycled plastic cap, Rhyme & Reason is urging customers to be a part of their mission to make a extra eco acutely aware selection by not shopping for merchandise constructed from new plastic supplies. Start at present by assessing every day shopping for habits and make acutely aware selections in regards to the earth-shattering conveniences that the trade has turn into accustomed to.
Marine Biologist and Rhyme & Reason Expert Circle member Andy Donnelly says, “As people, we’re in the method of altering our relationship with plastics. It takes bravery to problem the established order and say no, we aren’t going to settle for enterprise as typical, we CAN create a product which is each extensively accessible and good worth however environmentally delicate. The no new plastics stance by Rhyme & Reason is a big first step.”Rhyme & Reason is as passionate in regards to the planet as they’re about superb hair. In line with their ethos of “Sustainable and Sensational,” every Rhyme & Reason bottle, jar and cap could be recycled collectively and their customized square-shaped bottles pack tightly collectively to scale back the delivery of air. As members of the worldwide motion, 1% For the Planet, Rhyme & Reason donates 1% of product sales every year to impactful environmental causes, serving to to protect and restore the planet for tomorrow and making good on their promise to do what they’ll to be an element of the change. For extra data on Rhyme & Reason, please go to www.rhymeandreasonhair.com.About Rhyme & ReasonRhyme & Reason is an eco-friendly, sustainable haircare model that’s as passionate in regards to the planet as they’re about superb hair. Developed for each hair kind, texture and concern, they supply excessive performing formulation which are 90%+ pure, Dermatologist permitted, vegan and cruelty-free all packaged in a 100% recycled and recyclable bottle and cap. Rhyme & Reason is solely accessible at Target and Target.com. www.rhymeandreasonhair.com SOURCE Rhyme & Reason
