THE WHAT? e.l.f. Cosmetics has joined forces with haircare skilled and Ouai Founder Jen Atkin on the new e.l.f. xx Jen Atkin Collection.THE DETAILS The assortment, which is able to embrace a lip duo, hair & forehead pomade, eye liner and face palette, was impressed by e.l.f. and Atkin’s ‘shared values of encouraging feminine empowerment and inclusivity.’According to a press launch, “e.l.f. and Jen have pledged to have fun the gathering with a give-back program that can assist Girls Inc. within the U.S., and The Girls’ Network within the U.Ok. Girls Inc. is a nonprofit group that gives academic and mentorship alternatives that elevate women up, encourage them to make use of their voices, and put together them to succeed with confidence.”For each Instagram put up that features the hashtag #elfmade till 30thApril, e.l.f. and Atkin will donate $1 to Girls Inc, as much as $25,000. The new assortment shall be bought completely on the e.l.f. web site, Ulta.com and Ulta Beauty shops within the U.S., and in-store and on-line in Boots within the UK. THE WHY? Atkin has risen to the highest of the hair care market following an extended standing enterprise relationship with the Kardashian household, with the new beauty partnership following the success of her Ouai haircare range. Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, says, “A celeb hairstylist, social media pioneer, influencer and creator, Jen makes use of her platforms and affect to champion success for others. Through this uplifting assortment, we’re thrilled to hitch forces and mix our like-minded imaginative and prescient of serving to others really feel like a greater model of themselves.”
