Celebrity makeup artist Namrata Soni on overcoming challenges and making it big in a male-dominated industry

The Indian makeup and hair industry has not all the time been very welcoming to girls. Two a long time in the past, the rule in the Bollywood movie industry was absolute. All hairdressers needed to be girls, and makeup needed to be finished by males. When Namrata Soni was appointed because the makeup artist for certainly one of Dharma Production’s movies, she was bodily dragged out of the units for having the audacity to problem the system. However, each time Namrata approached the movie industry union for a union card, she can be dismissed and despatched again. Celebrity makeup artist Namrata SoniAfter Namrata put up a struggle with others for greater than a decade, in 2014, the Supreme Court of India put an finish to the 59-year-old de facto ban on girls working as makeup artists on Bollywood movie units.“I’m proficient, I’ve invested in myself, received a diploma and I’ve labored arduous. I demand to be paid as a lot or greater than what feminine makeup artists have been incomes again then. I need to elevate the bar,” says the movie star makeup artist in a dialog with YS Weekender.Two a long time in the industry, Namrata has created some iconic appears to be like together with that of Deepika Padukone’s from Om Shanti Om, and the well-known darkish lipstick and liner look of Sonam Kapoor Ahuja for Cannes. Additionally, Namrata has created appears to be like for actors Janhvi Kapoor, Sara Ali Khan, Disha Patani, Radhika Apte, and Sonakshi Sinha, amongst others. Namrata Soni and Sonam Okay Ahuja | Source: InstagramShe additionally launched her magnificence model Simply Nam in December 2020. It advocates a vegan and sustainable strategy to makeup and magnificence.Starting early Born and introduced up in Mumbai, Namrata spent seven years in a boarding faculty. “I’ve been a hairstylist ever since then,” she laughs. Initially being the hairdresser for her buddies at boarding faculty, Namrata began working in the makeup industry when she was simply 20-years. In 2001, she began helping well-known hairstylist Coleen Khan. Later, Namrata did her skilled makeup course at Delamar School of Makeup in London. “For the primary 4 years of my profession, I used to be not paid,” Namrata says. “Things have been totally different again then…You may rely on your fingers the variety of girls makeup artists in the industry. It was a male-dominated industry,” she provides. Namrata returned to Mumbai and was helping one other makeup artist from B-town. She was invited to journey to Bengaluru the place she spent a month helping to do makeup for a film. “It was my first paid gig…I set to work with Nandita Das, Purab Kohli, and Tannishtha Chatterjee,” she provides. Sonam Okay Ahuja’s Cannes 2018 makeup by Namrata Soni | Source: Instagram

On experiencing the set life for the primary time, Namrata received a course of the journey that she finally needed to take as an artist. Post this, she went on to help Dilshad Pastakia. While working below her, Namrata was supplied to work for Farah Khan’s Main Hoon Na, throughout which she did hair styling for actors like Shah Rukh Khan, Zayed Khan, and Amrita Rao. This is when Namrata began being recognised for her work. Fighting for rights During her struggle in opposition to the Union and making it big in a male-dominated industry, Namrata says, “Dharma Productions, Farah Khan, and Sonam Kapoor have been extraordinarily supportive of me, and they needed me to be a a part of the industry and stood up for me.” Namrata’s roadblocks, nevertheless, didn’t finish there. “Even at the moment, once I go for conferences, my experience is questioned…typically individuals assume that ladies artists can’t work night time shifts on the units,” she provides. Namrata Soni at work | Source: Twitter

However, Namrata says what broke her coronary heart probably the most was when she didn’t discover help by different girls in the industry when she was simply beginning out. “But that journey made me who I’m at the moment: a girl who can’t be bullied, and will get up for herself and the proper that she has at the moment,” Namrata says. Two a long time in the industry, Namrata refuses to get a Union card for herself. “It is my option to be or not be a a part of the Union.” Taking the entrepreneurial routeNamrata launched her magnificence model Simply Nam in December 2020. Designed in Scandinavia, with the Indian girl, local weather, and life-style in thoughts, Simply Nam launched a makeup remover and cleaning towel. “It is an eco-friendly various to makeup eradicating wipes,” she explains. But why entrepreneurship? “I’ve been seeking to begin my very own model for the previous seven years. It took me that lengthy to search out the proper accomplice and the proper staff,” she provides. Namrata has stepped into this enterprise in affiliation with Bozzil, a Swedish multi-market incubator that launches influencer manufacturers in rising markets. “I need to create a clear magnificence line, and I would like each individual to take heed to the carbon footprint. Today, I’ve a voice that individuals look as much as and I really feel I’ve the flexibility to vary,” Namrata provides. Namrata Soni poses with the Simply Nam makeup remover and cleaning towelPresently, Namrata is gearing as much as launch extra merchandise this yr, and the makeup artist lately accomplished her mission for upcoming Bollywood movie Bunty and Babli-2.Art and the artistSpeaking about her favorite canvas, Namrata says she wouldn’t suppose twice earlier than exclaiming “Sonam Kapoor”. She says, Sonam’s movie Aisha has been the closest to her coronary heart. Namrata had simply misplaced her mom, and that mission made her carry on with on a regular basis life. Her work for Om Shanti Om gained Namrata the IIFA in 2008, below the ‘Best Makeup” class. Namrata says it was additionally probably the most difficult mission she has ever indulged in. “I needed to create the ageing makeup in the movie, which was shot in a particularly humid metropolis like Bombay (Mumbai). The makeup often stays recent for as much as seven hours, however the shoot would go on for 12 to 18 hours,” Namrata explains. In 2019, Namrata additionally obtained the Dadasaheb Phalke International Film Award for her work. Namrata Soni was awarded the Dadasaheb Phalke International Film Award for her work in 2019Namrata seeks inspiration from worldwide makeup artists like Pat McGarth and Kevyn James Aucoin. Her recommendation to aspiring makeup artists can be: “Makeup is like a reflection of the inside great thing about the individual sitting on the chair. Respect that magnificence and the individual, spotlight what they have already got inside. It is like portray a canvas that displays who they’re, don’t change that.”

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