Celeb Hairstylist Jen Atkin Collaborates with e.l.f. on Makeup Collection

6:20 AM PDT 4/8/2021

by

Celia Shatzman

Co-created by the hair guru to shoppers like Chrissy Teigen, Gigi Hadid and Kylie Jenner, the brand new limited-edition e.l.f. xx Jen Atkin Collection is all about accessible, on-the-go magnificence.

With A-list shoppers like Chrissy Teigen, Kim Kardashian, Kendall and Kylie Jenner, and Gigi and Bella Hadid, to call a number of, and thousands and thousands of followers on social media, it’s no surprise The New York Times dubbed Jen Atkin “probably the most influential hairstylist on the earth.” As the founding father of haircare line OUAI, she is aware of her manner round creating beloved merchandise.
Now she’s introduced her magnificence insider information to e.l.f. for a make-up collaboration. The limited-edition e.l.f. xx Jen Atkin Collection simply hit digital cabinets on elfcostmetics.com and ULTA.com and can launch solely in Ulta shops on April 18.
Atkin understands the necessity for multitasking on-the-go magnificence merchandise which are universally flattering and actually ship. “As a celeb hairstylist, new mother, somebody who does her make-up within the automobile with her fingers, and operating two manufacturers, I’m the definition of a lady on the go,” Atkin says. “I actually wished to create a group that would slot in with my way of life and embrace necessities with method and shades which are simple to make use of!”
Even higher, the e.l.f. xx Jen Atkin Collection provides again. All you must do is put up a pic on Instagram with the hashtag #elfmade and Atkin and e.l.f. will donate $1 for every one to GirlsInc., a nonprofit devoted to inspiring and empowering women. “I felt a connection with e.l.f. Cosmetics instantly as we share the identical model values that I wrote down after I first created OUAI,” Atkin says. “It’s vital for each our manufacturers to create high quality efficient merchandise with a classy esthetic but additionally at an accessible value level. I additionally love how all e.l.f. merchandise are made for each eye, lip, and face.”
Shop the restricted version e.l.f. xx Jen Atkin Collection whilst you can.
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1. e.l.f. xx Jen Atkin Let’s e.l.f.ing Do This Palette
True to her multitasking strategy, Atkin designed an all-in-one face palette to cowl all of the bases. Offered in Light-Medium and Medium-Deep, the palette contains Atkin’s favourite shades in 4 eyeshadows, a sheer matte blush, solar kissed bronzer and shimmering highlighter.
e.l.f. xx Jen Atkin Let’s e.l.f.ing Do This Palette, $14, ULTA.com

2.  e.l.f. xx Jen Atkin Hair & Brow Pomade
If anybody is aware of hair, it’s Atkin, so in fact she needed to embrace a forehead product. The new long-wearing clear forehead gel tames flyaways to maintain brows in place whereas defining them. Its micro-brush evenly distributes the method for a fool-proof utility each time.
e.l.f. xx Jen Atkin Collection Hair & Brow Pomade, $6, ULTA.com

3. e.l.f. xx Jen Atkin Zero Effort Liner
True to its identify, this cream to powder eyeliner makes it a cinch to create quite a lot of appears to be like, starting from a easy line to a full on smokey eye. The long-wear, satin method glides proper on and is well smudgable. It is available in two shades: Jet Set Black and Brown to Earth.
e.l.f. xx Jen Atkin Zero Effort Liner, $5, ULTA.com

4. e.l.f. xx Jen Atkin Eyes Up Here Kit
Talk a couple of triple menace: This package has every thing you want for an entire smokey eye look: A Hair & Brow Pomade in clear coat, Zero Effort Liner in Jet Set Black and a Dual Ended Eyebrow Brush for completely groomed brows.
e.l.f. xx Jen Atkin Eyes Up Here Kit, $12, ULTA.com

5. e.l.f. xx Jen Atkin Mist Me?
Spritz this on earlier than or after making use of your make-up to prime and seal the deal. The light-weight facial mist additionally works as a pick-me-up all through the day everytime you want a refresh. Infused with skin-loving elements, it comprises vitamin E to nourish and soften pores and skin in addition to coconut to assuage and moisturize, which is the place the yummy coconut scent comes from.
e.l.f. xx Jen Atkin Mist Me?, $8, ULTA.com

6. e.l.f. xx Jen Atkin Xxtra Lip Duo
Who doesn’t love a two-in-one? One aspect is a lipstick and the opposite is a lipliner and each formulation are tremendous creamy, packed with pigment and go away a matte end. Choose from three shades: Red-y to Go, Se.l.f. Made Pink, and Bring It On Brown.
e.l.f. xx Jen Atkin Xxtra Lip Duo, $8, ULTA.com

7. e.l.f. xx Jen Atkin Xxtra Lip Kit
If you may’t resolve between the three shades of the Xxtra Lip Duo, now you don’t must. This Lip Kit comes with all three, so you may work any shade relying on your temper.
e.l.f. xx Jen Atkin Xxtra Lip Kit, $20, ULTA.com