NEW YORK, April 19, 2021 /PRNewswire/ — Today Byrdie (www.byrdie.com) introduced its fifth Eco Beauty Awards, honoring one of the best clear magnificence manufacturers that make use of and emphasize non-toxic elements, innovation, and sustainability. Winners are examined and analyzed by Byrdie’s editors and industry-leading visitor judges utilizing Byrdie’s proprietary clear magnificence requirements.
This yr, alongside 78 product classes corresponding to Best AM Moisturizer, Best Body SPF, and Best Do-It-All Hair Product, are six new “individuals” classes naming Byrdie’s “Clean Beauty Heroes,” all leaders within the eco magnificence house:
The Changemaker: Anitra Marsh, VP of Global Sustainability at Procter & Gamble
The Disruptor: Priscilla Tsai, creator and founding father of Cocokind
The Formulator: Robyn Watkins, founding father of Holistic Beauty Group
The Educator: Jen Novakovich, beauty scientist at The Eco Well
The Influencer: Dr. Michelle Wong, PhD scientist and educator at Lab Muffin Beauty Science
The Innovator: Cary Lin and Angela Ubias, co-founders of Common Heir
Another first for this yr is the design of the awards editorial itself. Rather than a single roundup of winners, a touchdown web page—anchored with daring, unique images—serves as a house base the place readers can uncover the winners by class (Skincare, Bodycare, Haircare, Makeup, Under $25, and Clean Beauty Heroes), be taught extra concerning the awards course of and meet the visitor judges, and browse extra eco magnificence explainers to make clear the usually complicated language surrounding “clear” magnificence. Additionally, the winner profiles profit from scannable options corresponding to tags (Cruelty-Free, Gives Back, Black-Owned and extra) and bulleted highlights that simply seize key factors.
Byrdie’s knowledgeable editors and visitor judges examined 1000’s of merchandise all year long and nominated greater than 300 finalists that qualify as “clear” in keeping with Byrdie’s Clean Beauty Pledge. The 2021 winners signify one of the best in clear, eco-friendly magnificence options, and embody prime manufacturers and merchandise to look at throughout skincare, haircare and make-up, from back-to-back winners corresponding to Love Beauty and Planet, Aveda and W3LL People, to newcomers like Projekt Glitter and Common Heir.”Byrdie had the foresight to start out the Eco Beauty Awards again in 2017, and our fifth anniversary comes after a yr of probably the most excessive concentrate on our well being and well-being,” stated Leah Wyar, SVP/General Manager. “Our expanded checklist, in its new, intuitive format, straight connects readers to the assets they want as they proceed to refine their routines.”
See the total checklist of Byrdie’s 2021 Eco Beauty Award winners right here.
About ByrdieByrdie is devoted to all issues magnificence, in and out. From hair and make-up to well being and wellness, Byrdie takes a recent, no-nonsense strategy to feeling and searching your finest. Byrdie reaches greater than eight million individuals every month. www.byrdie.com
SOURCE Byrdie
