SANTA MONICA, CALIFORNIA – MARCH 13: In this picture launched on March 13, Hailey Bieber attends Nickelodeon’s Kids’ Choice Awards at Barker Hangar on March 13, 2021 in Santa Monica, California. (Photo by Amy Sussman/KCA2021/Getty Images for Nickelodeon)Two a long time in the past, it was all concerning the movie star perfume. But whereas signature scents nonetheless stay a well-liked product for Hollywood stars, lately well-known faces are desirous to inhabit your whole magnificence cupboard – and if gross sales are any indication, it seems we’re very happy to purchase in to movie star magnificence manufacturers.
In latest years we’ve seen the likes of Rihanna, Kylie Jenner and Victoria Beckham flip themselves from family names into noteworthy make-up and skincare moguls. Other stars have noticed such success and adopted swimsuit, with everybody from JLo and Selena Gomez to TikTok star Addison Rae launching their very own magnificence traces.
The market is likely to be flooded with celebrity-backed cosmetics, however we’re set to see much more magnificence manufacturers pop up within the close to future. Here’s who’s rumoured to be beginning their very own skincare, make-up or haircare manufacturers within the close to future.
Hailey Bieber: Rhode Beauty
The mannequin has been reportedly engaged on her personal magnificence model since manner again in 2019. Bieber first tried to file a trademark towards ‘Bieber Beauty’, however was rejected. Instead it appears the star has opted for her center identify ‘Rhode’ as an alternative and even began an Instagram account for it, as GRAZIA beforehand reported. According to paperwork filed, the trademark covers “wellness merch, bathtub and bathe merchandise, magnificence lotions, private cleansing merchandise, cosmetics, make-up, fragrances, haircare, and skincare”. We can’t wait!
Kanye West: Yeezy Beauty
LONDON, ENGLAND – OCTOBER 10: Kanye West seen leaving Michiko Sushino restaurant together with his daughter North West (not pictured) in Queen’s Park on October 10, 2020 in London, England. (Photo by Neil Mockford/GC Images)We have been a bit shocked after we discovered that Kanye West had filed a trademark towards ‘Yeezy Beauty’, however maybe we shouldn’t have been – the rapper had beforehand filed a trademark beneath a unique identify, ‘Donda Cosmetics’, again in 2017. The trademark is throughout Yeezy make-up, fragrance, face masks, nail polishes, physique oils, false eyelashes, haircare, fragrance – even toothpaste, shaving lotions, and deodorant. West has been quiet within the wake of his divorce to his magnificence entrepreneur ex Kim Kardashian, however maybe he’s simply gearing as much as present some wholesome competitors.
Kim Kardashian: SKKN by Kim
Speaking of the previous Mrs West, Kardashian not too long ago filed a trademark that seems to trace at her first foray into skincare. The actuality star, who bought a 20 p.c stake in her make-up vary KKW Beauty to cosmetics large Coty earlier this 12 months, is now set to launch merchandise throughout the skincare, private care, hair care and nail care classes. As WWD experiences, Kardashian’s staff filed emblems for the identify only some weeks in the past on March 30.
Rihanna: Fenty Hair
After making main waves within the make-up and skincare classes with Fenty Beauty and Fenty Skin respectively, Rihanna is about to take her model into haircare for the primary time, having not too long ago filed emblems towards Fenty Hair. The Fenty Beauty umbrella of manufacturers has grow to be synonymous with innovation, inclusion and championing individuality, so we’re anticipating large issues from this one.
Kris Jenner: Kris Jenner Beauty
SANTA MONICA, CALIFORNIA – FEBRUARY 28: Kris Jenner arrives on the Los Angeles Ballet Gala 2020 at The Broad Stage on February 28, 2020 in Santa Monica, California. (Photo by Kevin Winter/Getty Images)Kris Jenner is about to present her profitable offspring a run for his or her cash within the magnificence trade. As GRAZIA reported a number of months again, Jenner not too long ago trademarked numerous names for what seems to be an impending magnificence model, together with ‘Kris Jenner Skincare’, ‘Kris Jenner Skin’ and ‘Kris Jenner Beauty’. The momager has since revealed in an interview that’s she’s “a bit busy proper now” to launch a skincare or make-up line, but it surely’s at all times been a dream of hers. Watch this house!
