Trends emerge, fade, and return with a vengeance quicker than most individuals can hold monitor of. But once they do, one factor’s for certain: Everyone’s bought an opinion. In Elite Daily’s Style sequence, IMHO, we’ll serve you the small print, together with some not-so-humble opinions, on the viral traits lighting up the web. Come to be taught WTF everybody’s speaking about, keep for a scorching take you may eat proper up.The yr was 2016, and my make-up routine was fastidiously deliberate, clocking in at about two hours. I’d begin with my eye make-up, packing darkish browns and heat reds into my crease, reducing it fastidiously with concealer. I’d smoke out my waterline and pack a lot free glitter pigment onto my eyelid, I’d give a disco ball a run for its cash. After mixing a full-coverage, matte basis into my pores and skin for half-hour, I’d contour my face 3 times and over-line my lips with a Kylie Cosmetics Lip Kit. And I’d go to no matter my subsequent outing was: the grocery retailer. My face did not seem like my face. I used to be thrilled. I am unable to even evaluate my 2016 make-up to my 2021 make-up. They exist in numerous galaxies.You may suppose, “What’s the distinction? Makeup is make-up. You’re nonetheless placing stuff throughout your face.” But the stark variations between 2016 make-up and 2021 make-up are supremely evident in a latest TikTookay make-up development. Users do half their make-up within the maximalist 2016 model and the opposite half within the softer 2021 model, which includes a extra pure, dewy, radiant complexion; fluffy brows; lighter impartial and pastel eyeshadow; rosy cheeks. Neither facet is dangerous make-up; the feedback on every of those posts assist that. But my God, what possessed us magnificence lovers as a collective to spend a lot time carving out a crease and a brand-new cheekbone like we’re Michelangelo making a (*5*)-in-waiting? To carry out this ritual each single day, whether or not we have been going to a celebration or to the publish workplace? Who gave us the vitality? Well, it was seemingly numerous issues: private choice (they’re referred to as make-up artists for a cause), the zeitgeist (maximalism flourished as a magnificence development in 2016), hell, even the Kardashians themselves. The well-known household’s over-the-top model of magnificence infiltrated life past our TV and cellphone screens when Kylie Jenner launched Kylie Cosmetics in 2014, with Kim Kardashian’s KKW Beauty following only a few years later. Beauty YouTubers grew to become celebrities in their very own proper, and gaining followers meant taking part in it up for the digital camera and exhibiting audiences simply how closely they might wield their make-up’s powers in the event that they wished to. And whereas physique positivity and physique neutrality actions have been well-documented in 2016, they hadn’t but flourished in the best way they’ve lately.The creator’s make-up in 2016. (Courtesy of Theresa Massony)The creator’s make-up in 2021. (Courtesy of Theresa Massony)Of course, you possibly can suppose, “WTF?!” about most traits that’ve exploded and ultimately fizzled out. In a couple of years, we’ll all most likely dry-heave on the considered a tie-dye sweatsuit. It’s simple for me to take a look at my 2016 make-up and ask, “LOL, what?” as a result of I fully modified my face and I’m 5 years and an entire international pandemic older. Now, I prefer to look extra like myself and fewer like a (*5*)-in-waiting. I do not say that as a diss — at my 2016 self, a (*5*), or in any other case. When I look again at my 2016 make-up — a five-year-old reminiscence that actually appears like a lifetime in the past — I giggle and suppose, “What the hell was she on?” It’s like wanting again at a fuzzy image of my twentieth celebration and questioning why TF I’m sitting in a garbage can with a stranger’s garments on and holding a goldfish in a plastic bag. You simply needed to be there, I suppose.